It looks like we might have to change our keyring cards - but we want to know your views before we make decisions. We probably have a couple of weeks to make the decision (which isn't long).
In the past few weeks, we learned that the cost of producing our keying cards has doubled. Yes, doubled. So to keep the material the same we'd have to increase the price to between £2.50-£3.00 per card!
There's a new material on the market that we've had some rough samples made up with. These would keep the cost close to previous so if we switch we'll be able to keep the price the same (£1.90 plus VAT per card) but also offer bulk discounts (for example 5-9 cards get 5% off, 10 or more cards get 10% off).
Here's some essential information about this potential new material:
(Note the images and videos here are of sample cards - the positioning, borders etc on the final copies will be adjusted for the different print area on the actual cards.)
The new material is called 'Nevertear' and made of white polyester. Designs would be printed directly onto it with no lamination. In the video below the top set is the current laminated cards, and the bottom pack is the new material.
They are thinner and with a finish that is more 'silk' than the gloss finish of the laminate - and also less 'slippy'.
This photo shows the how thick a pack of 4 of the new material is (at the top), and a pack of 4 original material (at the bottom.). I'd say the new ones are about 2/3 the thickness of the original ones.
They are more flexible - this video shows how much easier they bend - but they also bounce back.
They work very nicely with the new keyring card covers and dividers (as well as the other accessories we have).
The size would be exactly the same as the laminate on the original cards - with the same rounded corners. (80x110mm). So they can be used alongside laminated cards in a pack. The photo below shows 2 sample cards added into my pack of original style cards
This material is often used in commercial kitchens so the ink is fully waterproof too. I tried scratching the ink with my nails and keys - it didn't damage the ink. But if they are scraped by a sharp end of a split ring when putting them onto the keyring it can leave scratches. So we would tweak the printing slightly to leave a white space around the keyring hole so they don't get scratched up - something like this:
If this material had been available when we started printing these, I would have chosen it. But it wasn't.
If we move over to the new material now it will mean we replace cards in the new material when they run out - so it could well mean around 3 years of selling a mix of the two styles before we switch completely.
So they key questions are:
- Would you prefer the new material at current prices, or continuing with the current laminate and increasing the price from £1.90 plus VAT per card to ££2.50-£3.00?
- Would you be OK with having a mix of laminate and the new materials within your pack?