Product idea: reversible 'today is' wristband

Many of you will have seen our 'today is' pack of 3 wristbands. We are at the point of needing to do a reprint, but we are considering a redesign instead.

Something that doesn't mean needing to carry multiple items with you.

Our idea is: a double sided wristband, with the 'Today is tough' red design on one side, and the amber "Today isn't amazing" design on the other (although we may end up updating the messages slightly). This would create a flip-able wristband that can let people know your status.

We would get them made in 2 sizes: standard, and 'junior' (which are the right size for me - an adult with slim wrists) and embossed and infilled (so print doesn't rub off easily with use).

This is a video of a mock-up of how it could work. It is just two existing wristbands with one turned inside out, placed inside each other, so it's not the sleek finished product, but concept wise, what do you think?



Price wise - the combination of it being extra wide and double sided means the single wristband will cost me more to print than the current 3 pack does. Which means price could be as much as £8 including VAT (They wouldn't qualify for the VAT disability exemption, sorry)

We decided not to go with red/green because my experience the amber 'status' is much more important to communicate than the green status. Being able to say 'look, kinda ok, but don't push it' without actually having to say anything or turn my health into a constant talking point is incredibly useful.

Comment below with your thoughts, or let us know on our social media accounts. We are hoping to make some decisions by the end of the week.